Tried & Tested Taglines
Tried & Tested Taglines 2

Unlike some faceless, staid consumer-driven mass market corporate giants who coast on the same tired tagline for years if not decades – Trident Surf’s taglines are proudly updated every Monday. Some of them are pretty damn funny. Most aren’t. However, you can go back in time and access them here if you literally have nothing better to do. All copy remains the intellectual property of Trident Surf. Huh. Intellectual. That’s not a word you’ll hear often when describing our site.

Saying “that oke is good at SUPing” is about as worthy a compliment as saying “for a grown man, he hardly ever soils his pants”.

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Trident. Bootylicious.

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Death by Monday. Surely that’s a real thing, right?

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Black magic: does it work on kooks who insist on paddling around everyone in the lineup? Asking for a friend.

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Fried chicken for breakfast, slippery wax in J Bay, disobeying a traffic officer. All pre-surf. This is what the Freedom Charter is all about man.

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Considering how poor this past winter surf season has been, hopefully this spring will remind us what a wave actually looks like.

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